With insight into the human side of architecture, this critical assessment displays the shortcomings of modern urban planning as an acclaimed architect issues a passionate charge against the celebrities of the current architectural world: the “archistars.” He argues that architecture has lost its way and its true function, as the archistars mold cityscapes to build their brand with no regard for the public good. More than a diatribe against the trade, La Cecla makes a call to rethink urban space and take the cities back from “casino capitalism” that has left a string of failed urban projects, such as the Sagrera of Barcelona and the expansion of Columbia University in New York City. Recounting his travels across the globe, La Cecla provides insights to aid in resisting the planners and to find the spirit of a place. These commentaries on the works of past and present masters of urban and landscape will take an important place in continued public discourse for years to come.