Jugaad Time

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Jugaad Time

27.95

In India, the practice of jugaad-finding workarounds or hacks to solve problems-emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In Jugaad Time Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad-as both premodern and postdigital, innovative and oppressive-Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.

SKU: 34028 Category: Tag:
Subtitle: Ecologies of Everyday Hacking in India
Author: Rai, Amit S.
Year: 2019
ISBN: 9781478001461
Pages: 232
Language: English
Publisher: Duke University Press
Publisher's city: Durham
Publication date:
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