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Politics of design

17.99

Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. ‘Politics of Design’ is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information.
Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication. Enhances your visual literacy for communication beyond borders and cultures. It is full of examples of political meaning in graphic design. And it is great for students to create more effective and responsible visual communication.

Availability: 1 in stock

SKU: 40770 Category: Tags: ,
Subtitle: A (not so) global manual for visual communication
Author: Pater, Ruben
Year: 2016
ISBN: 9789063694227
Pages: 192
Language: English
Publisher: BIS
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Publication date:
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