Subvertising

Hogre is London’s most prolific subvertiser – Subvertising showcases his work on bus stops and billboards over the last two years. As well as gathering together his staggering output, Subvertising details his thoughts on anarchism, artistic resistence and the lines between art and crime: “It’s important in a political struggle to not provide an identity, not just for legal reasons, but because every new identity, every new style, every rebel attitude is easy to reproduce for the market, and then easy to be sold. That’s also why I use different styles, why I experiment with different mediums, to avoid generating images that are all the same. Subvertising works better if you can’t tell straight away if it is subvertising or not. It has to be illegal, of course, but it also has to be sneaky….”