In this fully revised and updated second edition, How to win Campaigns is a practical guide for creating and running succesful campaigns.Wriiten for the new campaigner and the experienced communicator alike, it explores what works ( and what doesn’t) and shows how to use principles and strategy in campaigning as a new form of public politics.Applicable to any issue and from any point of view, the book’s key steps and tools provide models of motivation, analysis and communication structure.