First published 20 years ago, Modern Primitives is still called “the bible of the tattooing-piercing underground.” Here is a celebratory reprinting, complete with a new introduction by original editor/publisher V. Vale. Also added is a new community section, where current practitioners have been invited to have their cards displayed. Modern Primitives was the first book to investigate not only the “how” but also the “why” of body modification practices. It reaches far back into history to multiform cultural traditions to illuminate one of today’s most wide-spread youth culture visual signifiers. Heavily illustrated with detailed, contemporary photographs, as well as archival anthropological images and drawings of ancient tattoo traditions, Modern Primitives was ground-zero for today’s body-modification trends.