Laties has been in the trenches of bookselling and community organizing for the last 20 years. Herein you’ll find part autobiography/memoir of the bookselling years (he’s still doing it today), part history of the book industry, and party how-to guide to start, and succeed, in your own bookselling endeavors, in the face of the competition from the chains and big conglomerate bastards. Laties is witty, opinionated for sure, impassioned, but eminently practical in both his desires for independent bookselling, and how to actually do it effectively. As the man who almost invented in-store events, community outreach, and store mailings, he has alot to share, and much activists of all stripes, not just booksellers, can learn from.