This scathing exposé of a New Zealand public relations firm describes the way that PR firms across the world manipulate public opinion and politics. Hager and Burton delve into thousands of pages of secret files from a firm hired by the New Zealand government to counter what had been widespread and mainstream resistance to the logging of preserved rainforest on the country’s west coast. The authors describe the array of insidious tactics the firm used not only to counter popular environmental sentiments, but also to manufacture a fictional anti-environmental movement out of thin air.